From grain to cereal
- Ready-to-eat cereals, often misunderstood as overly processed, are made with simple, wholesome methods.
- Mini-Wheats® are whole wheat berries that are shredded, toasted, and frosted for a touch of sweetness.
- Two Scoops® Raisin Bran combines wheat berries, bran, and malt flavouring, cooked, rolled, and toasted into flakes.
- Rice Krispies® are made by cooking rice with malt flavouring, then rolling, resting, puffing, and toasting for crispiness.
- Corn Flakes® involve cooking cracked corn kernels, rolling them thin, sweetening with malt, and toasting into flakes.
Our cereals start with wholesome grains like wheat berries, rice, and corn. We cook these grains with a handful of ingredients, plus vitamins and minerals. Our simple method helps support a wholesome start to each day. Mini-Wheats are shredded, toasted, and frosted whole wheat berries. Two Scoops Raisin Bran combines cracked wheat, bran, and malt, cooked and toasted into crispy flakes. Rice Krispies use cooked rice and malt, rolled and toasted so each grain puffs up. Corn Flakes begin as cracked corn, cooked, sweetened, and toasted into flakes.
The journey of our grains may surprise you.
Concern over processed food is top of mind for many people today as they look to feed their families fresh and nutritious foods. Ready-to-eat cereals often get a bad rap, but their reputation as an overly processed product is really not true.
The method used to make breakfast cereals is simpler than you might think. Most of our cereals start with wholesome grains, like wheat berries, rice, and corn, that are cooked with a handful of ingredients, plus some vitamins and minerals to help ensure a wholesome start to the day.
Mini-Wheats®
Whole wheat berries are cooked, cooled, and shredded into layers. They’re then cut into squares and toasted to be crispy before being frosted for a perfect amount of sweetness.
Kellogg’s Two Scoops® Raisin Bran
Wheat berries are cracked and combined with a mixture of bran and sweetened malt flavouring before being cooked. Once the cooked wheat mixture is cooled and dried, it crumbles into tiny pieces that are rolled thin and toasted into crispy flakes.
Rice Krispies®
Rice is cooked with a perfectly sweetened malt flavouring and partially dried. The warm rice is lightly rolled and allowed to rest so the flavour develops. Finally, it’s toasted, so each grain expands into a crispy puff.
Kellogg's Corn Flakes®
Cracked kernels of corn are cooked with a perfectly sweetened malt flavouring and partially dried. They’re then rested and rolled thin, becoming a flake that’s ready for toasting.
