At WK Kellogg Co, we make eating well easy, staying true to our roots by offering cereal with wholesome ingredients and evolving to meet modern consumer preferences.

• Many Kellogg’s^® cereals are made with ingredients you’d find in your pantry - cooked in a similar way you’d make your grains at home, just in larger batches!
• ~75% of WK Kellogg Co cereals are simply puffed, toasted, flaked, or shredded.² [[end-note: 2. Based on 2024 North American sales volume.]]

Did You Know

• Kellogg's Frosted Flakes^®, Kellogg's Corn Flakes^®, Kellogg's^® Rice Krispies^®, and Kellogg's^® All-Bran® Original cereals are made with simply 5 or less ingredients, plus vitamins and minerals.
• 100% of Kellogg’s^® cereals are free from high fructose corn syrup.
• We are committed to no longer manufacturing with synthetic colours¹ by the end of 2026. [[end-note: 1. As defined in section B.16.001 of the Food and Drug Regulations.]]

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Cereal and milk bring grains and protein together to offer an easy, effective solution for building meals to help satisfy hunger and support wellness.

• 90% of cereal is eaten with milk, which adds 6 grams of protein to your bowl.²
• Stack protein and fibre like Greek-style yogurt and Kellogg’s Raisin Bran^® for up to 17 grams of protein and 7 grams of fibre. ² [[end-note: 2. Vatanparast H, Islan N, et al. Consumption of Ready-to-Eat Cereal in Canada and Its Contribution to Nutrient Intake and Nutrient Density among Canadians. Nutrients 2019, 11, 1009; doi:10.3390/nu11251009.]]

Did You Know

• A bowl of cereal and milk provides at least as much protein as an egg.¹ [[end-note: 1. Nutrition information for 1 large egg, ¾ cup skim milk, and 115 grams Greek-style plain fat-free yogurt is based on Canada Nutrient File 2026.]]
• Kellogg’s^® Vector^® high protein cereals provide 10 grams of protein or more.

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Wellness starts with fibre, but fewer than 25% of Canadian adults meet recommended fibre intake levels.² Our fibre-focused cereals can help people close that gap. All-Bran Original^® was among the first fibre-focused cereals, launched almost a century ago! [[end-note: 2. Health Canada. (2025, July 11). Fibre. Government of Canada. https://www.canada.ca/en/health-canada/services/nutrients/fibre.htm]]

• Cereal brings fibre to the table through whole grains and/or bran, which are known to support digestive health, and encourages pairing with other fibre-rich foods such as fruit.
• We have more than 100 options that provide at least a source of fibre starting at 2 grams all the way to 15 grams per serving, making it easy to find a cereal that helps you add more fibre to your day.

Did You Know

• Cereal is among the top sources for fibre for kids at breakfast.¹ [[end-note: 1. Health Canada. (2025, March 19). Food source contribution tool (FSCT). Government of Canada.]]
• Look for Kellogg’s^® cereals with 2 grams or more fibre per serving to help get to the recommended 28 grams each day!
• Kellogg’s Two Scoops^® Raisin Bran, Kellogg’s^® All-Bran Buds^® and Mini-Wheats^® are very high fibre cereals.

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Cereal makes it easy to create balanced meals, bringing whole grain, fruit, and dairy together to give people choices they can feel good about.

• Fortified ready-to-eat cereal is associated with increased diet quality as it often acts as a carrier food that increases milk and fruit intake.³ [[end-note: 3. Wallace, T. C. (2025). Defining "Carrier Foods" – A Novel Basis for Evaluating Indirect Contributions to Diet Quality. Journal of the American Nutrition Association, 1–4. https://doi.org/10.1080/27697061.2025.2571635]]
• Building a bowl of cereal also fosters independence and choice. When mornings start early, cereal gives kids the ability to build a meal on their own by selecting a favourite cereal and adding other nourishing toppings.

Did You Know

• Over 90% of cereal is consumed with milk.¹ [[end-note: 1. Vatanparast H, Islan N, et al. Consumption of Ready-to-Eat Cereal in Canada and Its Contribution to Nutrient Intake and Nutrient Density among Canadians. Nutrients 2019, 11, 1009; doi:10.3390/nu11251009.]]
• Cereal is among the top foods fruit is paired with.² [[end-note: 2. Ipsos FIVE Syndicated, Total Foods, Canada, % Occasions, rolling 12 months ending Dec 2023.]]
• Over half of cereal eaters' total milk consumption is with cereal.¹

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Cereal provides essential nutrients and supports positive dietary patterns, helping people meet recommended intakes of key vitamins and minerals.

• People who eat cereal and milk get more key nutrients than those who don't eat cereal, including underconsumed nutrients like iron, folate, vitamin D, potassium and calcium.³ [[end-note: 3. Vatanparast H, Islan N, et al. Consumption of Ready-to-Eat Cereal in Canada and Its Contribution to Nutrient Intake and Nutrient Density among Canadians. Nutrients 2019, 11, 1009; doi:10.3390/nu11251009.]]

• A bowl of cereal can bring several key nutrients from grains, milk, and fruit together. A serving of Kellogg's^® cereal with milk and bananas is less than $1.25.⁴ [[end-note: 4. Based on the highest avg cost per brand of one serving of Kellogg's cereal (Nielsen: 52 WE, May 23, 2026) and monthly avg retail prices for 188 mL milk and 57 g of bananas (Stat. Can. Table 18-10-0245-01, milk per 1 L and bananas per kg) in CAD.]]

  • Kellogg’s^® cereal can provide iron, folate, vitamin D and B vitamins.
  • Milk provides calcium and vitamin D.
  • Fruit provides fibre, vitamin C and other key nutrients.

Did You Know

• Cereal is a top source of iron in diets of Canadian children and adults.¹ [[end-note: 1. Health Canada. (2025, March 19). Food source contribution tool (FSCT). Government of Canada.]]
• Cereal provides one-third of daily iron intake.² [[end-note: 2. Sanders LM, Zhu Y, Jain N, Normington J, Holschuh N, Nechanicky M, Tucker M and Garcia-Bailo B (2024) Ready-to-eat cereal consumption is associated with improved nutrient intakes and diet quality in Canadian adults and children across income levels. Front. Nutr. 10:1282252. doi: 10.3389/fnut.2023.1282255]]
• Cereal eaters get more key nutrients, but no more sodium, saturated fat or sugar than those who don’t eat cereal.³ [[end-note: 3. Vatanparast H, Islan N, et al. Consumption of Ready-to-Eat Cereal in Canada and Its Contribution to Nutrient Intake and Nutrient Density among Canadians. Nutrients 2019, 11, 1009; doi:10.3390/nu11251009.]]

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Cereal offers a variety of sugar levels to fit your lifestyle, including options with single-digit sugar- so you can enjoy great taste and nutrition.​

• Cereal is not a top 10 contributor to sugars intake in Canadian diets.² [[end-note: 2. Langlois K, Garriquet D, et al. Change in total sugars consumption among Canadian children and adults. Health Reports, Statistics Canada. 2019; 30 (1): 10-19 Catalogue no. 82-003-X]]

Did You Know

• Cereal contributes less than 9% of total sugar in Canadian’s diets.¹ [[end-note: 1. Sanders LM, Zhu Y, Jain N, Normington J, Holschuh N, Nechanicky M, Tucker M and Garcia-Bailo B (2024) Ready-to-Eat Cereal Consumption is Associated with Improved Nutrient Intakes and Diet Quality in Canadian Adults and Children Across Income Levels. Front. Nutr. 10:1282252. doi: 10.3389/fnut.2023.1282252]]
• Kellogg’s^® has tasty options with single-digit sugar per serving like Kellogg's Frosted Flakes^® Less Sugar Multigrain, Kellogg’s^® Froot Loops^® Less Sugar, Kellogg's^® Mini-Wheats^® Low Sugar, and select Kellogg's^® Special K^® cereals.
• Kellogg’s Sugar Wise^® cereals, including Kellogg’s Corn Flakes^®, Kellogg’s^® Rice Krispies^® and Kellogg’s^® Crispix^®, contain 1-4 grams of sugar per serving.

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